Jingdong: Hello Kitty Holidays

 

Jingdong, or JD.com is China’s largest online retailer located in Beijing. It was formerly known as 360buy but became Jingdong when they changed their domain name in the year 2013. Jingdong earned their title as the country’s biggest Internet company by revenue. They offer a variety of products such as mobile phones, computers and electronics. But beginning December 22 of 2018, JD.com launched special sales promoting Hello Kitty-themed merchandise. A well-known and beloved character, Hello Kitty would make a great deal of profit. In order to sell to their consumers in China, Jingdong partnered with Sanrio who produced this character.

JD.com launched their Hello Kitty promotions through a variety of different brands on their website. This ranged in categories such as electronics, food, and other merchandise. This helped Hello Kitty to become a desirable product for the holiday season. JD.com also chose to sell gift boxes for a short time which featured both JOY and Hello Kitty, who were clothed in festive holiday clothing that one could buy on the website. They used different techniques in order to entice their consumers.

“Boundaryless Retail” focuses on the idea of promoting consumers to buy what they want when they want it. JD.com used this to their advantage, making an interactive photo booth in one of Beijing’s most crowded shopping malls. By taking pictures with the Sanrio characters, Hello Kitty and JOY, they are able to scan a code that can be used toward the online promotion.

This helped to spread the promotion of Hello Kitty products for the holidays. It was also useful for customers as they were provided with a shopping experience that was unique and interactive. Hello Kitty is not the first character to be partnered with for promotional advertisements. Refer to This Article for additional information.

In addition to Jingdong’s Hello Kitty holiday promotion, JD.com has also featured a number of popular characters from film, apps and more. Earlier in 2018, they partnered with LINE FRIENDS, an app that creates sticker characters for texting. They also teamed up with Warner Bros.’ Justice League to help promote the film’s launch in China. Jingdong has been a successful retailer who uses strategy to sell products to a wide variety of consumers, further proving that they are China’s largest online retailer.

 

Learn More: https://www.marketwatch.com/investing/stock/jd

Richard Liu Qiangdong Looks To Make JD.com The Largest E-commerce Platform In The World

 

Richard Liu Qiangdong is a successful Chinese entrepreneur and JD.com owner. JD.com is an online shopping destination for many people in China with over 1 billion products. Richard Liu was recently in the United States and in an interview entitled “An Insight, An Idea with Richard Liu”, he spoke about his personal life, career life and his e-commerce platform.

 

The e-commerce entrepreneur hails from a humble background in China. While Richard Liu Qiangdong wanted to get government sponsorship and go abroad to study, his financial situation could not allow. In 1998, he also had a sick grandmother who failed to secure medical care because of lack of funds. He started a hotel business while still in college, but the business hit a dead end soon afterward. Read This Article to learn more.

 

Richard Liu later started a technology shop that sold computer accessories. It was successful and within a short time, he opened 11 other shops. Things seemed good until SARS epidemic hit China. His businesses closed down and he later considered to get into e-commerce. Back in 2004, e-commerce was still in its infancy stages and for him to be successful, he had to assure customers of authenticated products and proper invoices.

 

In 2004, JD.com launched fully with a few products on board. It started with IT equipment, digital electronics and then, mobile phones. Right then, Richard Liu realized e-commerce was the future of retail businesses. It brings on board the convenience of shopping with reduced logistic costs. Six years after conception, the platform had almost all products.

 

The e-commerce investor is now a billionaire with his net worth hitting $11 billion this year. Richard Liu has always been a hardworking person just like all his friends. With the wealth and fame, Richard Liu is not intrigued or moved by wealth, what matters to him is how wealth is used. If you have wealth and not use it to impact the society and family, it is not worth it. The father of two values his family so much that he regards it his greatest achievement.

 

JD.com plans to extend its services to South Asia, Middle East and then, to the United States. The platform is now worth over $60 billion, and it has expanded its portfolio services to logistics. Richard Liu Qiangdong looks to make the e-commerce the largest online shopping destination in the world for people from all walks of life.

 

See Also: https://variety.com/exec/richard-liu/