Jingdong, or JD.com is China’s largest online retailer located in Beijing. It was formerly known as 360buy but became Jingdong when they changed their domain name in the year 2013. Jingdong earned their title as the country’s biggest Internet company by revenue. They offer a variety of products such as mobile phones, computers and electronics. But beginning December 22 of 2018, JD.com launched special sales promoting Hello Kitty-themed merchandise. A well-known and beloved character, Hello Kitty would make a great deal of profit. In order to sell to their consumers in China, Jingdong partnered with Sanrio who produced this character.
JD.com launched their Hello Kitty promotions through a variety of different brands on their website. This ranged in categories such as electronics, food, and other merchandise. This helped Hello Kitty to become a desirable product for the holiday season. JD.com also chose to sell gift boxes for a short time which featured both JOY and Hello Kitty, who were clothed in festive holiday clothing that one could buy on the website. They used different techniques in order to entice their consumers.
“Boundaryless Retail” focuses on the idea of promoting consumers to buy what they want when they want it. JD.com used this to their advantage, making an interactive photo booth in one of Beijing’s most crowded shopping malls. By taking pictures with the Sanrio characters, Hello Kitty and JOY, they are able to scan a code that can be used toward the online promotion.
This helped to spread the promotion of Hello Kitty products for the holidays. It was also useful for customers as they were provided with a shopping experience that was unique and interactive. Hello Kitty is not the first character to be partnered with for promotional advertisements. Refer to This Article for additional information.
In addition to Jingdong’s Hello Kitty holiday promotion, JD.com has also featured a number of popular characters from film, apps and more. Earlier in 2018, they partnered with LINE FRIENDS, an app that creates sticker characters for texting. They also teamed up with Warner Bros.’ Justice League to help promote the film’s launch in China. Jingdong has been a successful retailer who uses strategy to sell products to a wide variety of consumers, further proving that they are China’s largest online retailer.
Learn More: https://www.marketwatch.com/investing/stock/jd
Bookstores are still around in the age of internet and computing technology. However, they are not as profitable as they once were in the past. The problem is that avid book readers can get a lot of their material online. Major online retailers are dominating the field of book sales. These massive online organizations can provide just about any type of reading material that a person desires. They can also provide this service at a fraction of a cost. Still, brick and mortar book outlets need customers to buy their products. Thankfully, large scale online retailers such as JD.com or Jingdong has found solutions for this problems.
JD.com stands for Jingdong and it is the biggest online retailer within the nation of China. The company is headquartered in Beijing and it serves hundreds of millions within southeastern Asia. People all over China like JD.com because the online retailer provides just about any type of novel, fiction or comic book product at a low price. Jindong knows that it literally has helped to push real world bookstores near the brink of extinction. However, these bookstores are now receiving help from this multi-billion dollar giant. Find More Information Here.
Bookstores throughout China are being targeted by Jingdong. The organization is helping book outlets by providing them with a wide variety of services that will help them to stay in business.
Jingdong partnered with Tangning and other specific bookstores to help sell hard copy and digital books to Asian consumers. Book shops also uses JD.com’s consumer spending analytics to help meet purchasing trends.
Jingdong also works with book stores by expanding their inventories. Stores cannot literally hold every book title imaginable. So, they sometimes rely on JD.com to sell books that they cannot contain within their buildings. Consumers simply purchase the book and it is delivered to the store or to their address within a certain amount of time.
Jingdong also services book outlets by helping them to stay relevant to local consumers. When a local book store has an increased virtual inventory and access to an unlimited supply of books it will boost their bottom line. Also, having more access to consumers and their book purchasing trends will definitely improve their ability to make more sales. The point is that Jingdong is helping to keep bookstores open and relevant to consumers all over Southeast Asia.
See Also: https://ieeexplore.ieee.org/document/6305161/metrics#metrics