Coffee has become a part of the world’s culture.
People drink it when socializing, while working, and in the mornings when they are readying themselves to start their day.
However, the love of coffee has been around for years, making coffee more than just a trend. It is a staple in the lives of many.
People’s perception of coffee can be described in waves.
- The First Wave includes companies like Maxwell’s House and Folger’s. During the 1800s to the late 1900s, people drank these brands, and all of the coffee that was consumed was just regular old joe.
- During the Second Wave, coffee got a new look and a new taste. One can say that it was reinvented, as companies were popping out many different flavors of coffee, and lattes, frappes, and other types of coffee were being produced.
- Coffee is now in its Third Wave. People are no longer awed by the many different varieties of coffee. They no longer purchase coffee because they are intrigued with the versatility. At this point in time, people have familiarized themselves with their favorite coffees and purchase them simply because they love them.
Organo is one company that knows the power of coffee.
With many beverages and health foods in their product line, coffee is one of their highest sellers.
Many consumers who try Organo, formerly called Organo Gold, first try The King of Coffee.
This coffee is ideal and a favorite among many Organo customers because it is both instant and packed with nutrients.
It is made using organic Ganoderma Lucidem Spore Powder. It is this powder that gives The King of Coffee so many antioxidants and nutrients.
For consumers who enjoy coffee that is a rich, arabica roast, Organo’s The King of Coffee is sure to satisfy.