At Banco Bradesco, employees are rewarded for long terms of service with the financial institution. Luiz Carlos Trabuco Cappi, for example, started working for a branch in his hometown as a simple clerk. Two years later, he was invited to Bradesco’s official Brazilian headquarters.
Though the campus was many more hundreds of miles away from his home than he was comfortable with, Luiz Carlos Trabuco Cappi felt that it was important to move to the other side of planet Earth if it meant a promotion within the headquarters of the country’s then-hottest financial institution.
Like most people who start out in the corporate headquarters of large companies, Luiz Carlos Trabuco Cappi was moved around countless positions throughout the initial 15 years at Banco Bradesco’s headquarters. Finally – and although he isn’t a movie star, singer, or otherwise an artist – he got his first big break after being named the Director of Marketing at the world-class financial institution. Also responsible for outgoing communications sent to individual customers with specific messages, as well as company-wide letters that were sent out to the full, millions-deep customer base that belonged to the stellar financial institution with great customer service and corporate social responsibility that is Banco Bradesco.
Luiz Carlos Trabuco Cappi earned his way into the ranks of Banco Bradesco after he played a major part in improving briefings to all employees, too, as well as otherwise making things look better.
When 1992 rolled around – he got a promotion this year to the executive role of executive director with an office located on the top floor of the company’s headquarters – Luiz Carlos Trabuco Cappi was known within the bank’s ranks as one of its finest employees. After all, greatly increasing the transparency of Banco Bradesco without anybody even asking him to make such a change.
Mr. Trabuco then was promoted to the rank of President of Bradesco Seguros, the financial institution’s insurance wing. Whether these two events were structured this way purposely or not, the current Banco Bradesco CEO – Octavio Lazaro Jr. – also served the insurance wing directly before becoming CEO according to valor.com.br.
Learn more about Luiz Carlos Trabuco Cappi: http://www1.folha.uol.com.br/mercado/2017/10/1926243-proximo-presidente-do-bradesco-saira-da-diretoria-do-banco-diz-trabuco.shtml