If people are born with a personal calling, something that from the very beginning of life drives them than Joel Friant was born an entrepreneur and businessman. For nearly 25 years Mr. Friant has been involved with running his own business, and across multiple different fields.
Joel got his initial start in the field of entrepreneurship in real estate. In the early 1990’s he began selling and flipping houses, long before the trend had really begun. While he was successful in real estate, he quickly realized that his passion for food, especially spicy food, would make him a good fit for the restaurant industry.
In 1995 he opened his first restaurant, and pioneered the first ‘fast food’ Thai concept, quickly earning himself the moniker of ‘The Thai Guy’. This is where Joel first fell in love with the habanero pepper and an idea for a product he just recently debuted would form.
Throughout the late 90’s and early 2,000’s Mr. Friant continued his work in real estate, flipping houses and buying foreclosures for resale. Over time he learned a lot about the mortgage broker business and eventually got a job as a mortgage salesman. His drive and enthusiasm to help people purchase the home of their dreams quickly lead to him becoming the top salesman in his company.
Meanwhile, his entrepreneurial spirit had not faded in the least. In fact, he took his love of business and his love for spicy foods and created a Habanero Pepper Shaker. At the time it was the only product on the market containing 100% dried habaneros without any filler ingredients or cheaper peppers.
He was able to get his product into most of the major grocery store chains in Washington State, as well as other food sellers throughout the country. In the mid-2000s seeing the clear rise of online selling, Joel took a course in running successful businesses through eBay and Amazon. With his new knowledge, he began selling The Habanero Shaker online, where it is still successfully sold today and is one of the best selling dried pepper shakers on the market.
Joel Friant is a true entrepreneur with a passion for helping others. With his drive, passion, and knowledge, he is sure to continue on the successful path through life he worked so hard to put himself on.